The 2016 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region. Consultancy of the Year winners are announced and honoured at the 2016 Asia-Pacific SABRE Awards, taking place on 28 September in Hong Kong. View Penny Glasson’s profile on LinkedIn, the world's largest professional community. Penny has 6 jobs listed on their profile. See the complete profile on LinkedIn and discover Penny’s connections and jobs at similar companies. View Carly Penny’s profile on LinkedIn, the world's largest professional community. Discover more about this year's EE British Academy Film Awards nominations. Read the press release. Carly Penny liked this. Brand Activation: Cutting Through The Clutter; Digital Marketing: Social Media, Search, Mobile & more.
(Redirected from South by Southwest Festival)
At a special event at Drinktec 2013 in Munich, Germany, on 19 September, the finalists and winners in the Beverage Innovations Awards were.
South by Southwest (abbreviated as SXSW and colloquially referred to as South By) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days.
SXSW is run by the company SXSW, LLC which organizes conferences, trade shows, festivals, and other events.[1] In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin,[2] and the me Convention (Started in 2017), held in Frankfurt, Germany, in collaboration with Mercedes-Benz.[3][4] Former conferences run by the SXSW organization were SXSW Eco, an environmental conference held in Austin from 2011 to 2016;[5] and one in Las Vegas: SXSW V2V, a conference focused on innovative startups[6] which ran from 2013 to 2015.
Divisions[edit]
A view of 6th Street in downtown Austin, Texas, during SXSW 2013
Music[edit]
SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014.[7] SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.[8][9]
The music event has grown from 700 registrants in 1987 to over 28,000 registrants. SXSW Film and SXSW Interactive events have grown every year,bringing over 32,000 registrants to Austin in March 2013.[10]
Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment or a wristband package that allows access to all music events.[11]
Film[edit]
SXSW Film Conference spans five days of conference panels and sessions, and welcomes filmmakers of all levels. Programming consists of keynote speakers, panels, workshops, mentor sessions and more, with expert filmmakers and industry leaders.[12]
In 2015, the SXSW Film Conference programmed over 250 sessions with 735 speakers. Past speakers include Jon Favreau, Mark Duplass, Ava DuVernay, Ryan Gosling, Nicolas Cage, Alejandro Jodorowsky, Tilda Swinton, Amy Schumer, Sally Field, Joss Whedon, Christine Vachon, RZA, Matthew McConaughey, Danny Boyle, Seth MacFarlane, Catherine Hardwicke, Richard Linklater, David Gordon Green, Harmony Korine, Henry Rollins, Sarah Green and Robert Rodriguez.[13]Although the film festival often highlights independently produced films and emerging directing talent with unique visions,[14] the festival has long served studios as a starting point for their comedies, using enthusiastic fans as a barometer of how they might play in wide release.[15]
The SXSW Film Festival runs nine days, simultaneously with the SXSW Film Conference, and celebrates raw innovation and emerging talent both behind and in front of the camera.[16] Festival programming categories include: Special Events, Headliners, Narrative Spotlight, Documentary Spotlight, Narrative Competition, Documentary Competition, Visions, Midnighters, 24 Beats Per Second, SXGlobal, Episodic, Festival Favorites and Short Film Programs. The SXSW Film Awards, which occur on the last day of the Film Conference, honor films selected by the Feature and Short Film Juries.
In 2015, the SXSW Film Festival programmed 150 feature films and 106 short films, selected from 7,361 submissions.[17] Past notable world premieres include Furious 7, Neighbors, Chef, 21 Jump Street, The Cabin in the Woods, Bridesmaids and Insidious, and the TV series Girls, Silicon Valley and Penny Dreadful.[18]
Interactive[edit]
SXSW Interactive is focused on emerging technology.[19] The festival includes a trade show, speakers, parties, and a startup accelerator.[20]
History[edit]Inauguration – 1980s[edit]
In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weeklyThe Austin Chronicle, about organizing an extension of that festival into Austin after having announced that they were going to hold a 'New Music Seminar Southwest'.[21] The plans did not materialize, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the Chronicle: editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board.[22] Black came up with the name, as a play on the name of the Alfred Hitchcock film North by Northwest. While Southwest by South is an actual point on a compass, South by Southwest is not (SWbS is a heading of 213.75 degrees).
The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black 'it was national almost immediately.'[23] Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.[23]
1990s[edit]
Singer-songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband Bart Bull, criticizing white musicians for stealing music from African American artists; and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly lesbian image.[24]
In 1993, SXSW moved into the Austin Convention Center, where it is still held.[25]
In 1994, SXSW added a component for film and other media, named the 'SXSW Film and Multimedia Conference'.[23]Johnny Cash was the keynote speaker.[26]
That year, the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among the people who heard them was A&R executive Christopher Sabec, who became their manager, and would soon afterward get them signed to Mercury Records.[27]
In 1995, the SXSW Film and Multimedia Conference was split into two separate events, 'SXSW Film' and 'SXSW Multimedia'.[23] In 1999, SXSW Multimedia was renamed 'SXSW Interactive'.[23]
2000s[edit]
Singer-songwriter John Mayer's performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records, his first record label.
A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label.[28]
At the 2002 SXSW Film Festival, the film Manito won the jury award for narrative feature, while the documentary Spellbound won the jury award for documentary feature.
British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival, and was signed to Perry's Custard Records soon thereafter,[29] where he would go on to release all three of his subsequent albums. How to change timestamp on photos app mac.
The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre. A number of films now classified as mumblecore, including The Puffy Chair, Kissing on the Mouth, Four Eyed Monsters and Mutual Appreciation, were screened, and Eric Masunaga, a musician and the sound editor on Mutual Appreciation, is credited with coining the term 'mumblecore' at a bar while at the festival.[30]
The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while The Puffy Chair won the Feature Film Audience Award in the 'Emerging Visions' category. The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award.
A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the 'Top 10 Music-Festival Moments' of all time by Time magazine in 2010.[31]
The 2006 SXSW Interactive featured a keynote panel of Wikipedia co-founder Jimmy Wales and Craigslist founder Craig Newmark.[32]
That year, 'Screenburn at SXSW', a component for video games, was added to SXSW Interactive.[23]
The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed.
Two of the top film premieres that year were Elvis and Anabelle and Skills Like This.
The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive,[better source needed] though it did not launch at SXSW 2007 as is sometimes reported.[23]
The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a 'train wreck' due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg.[33]
In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of the festival.)[34]
The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as AT&T (primarily due to heavy iPhone usage).[35] Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.[36]
The mobile app, Foursquare, was launched at SXSW 2009.
The 2009 SXSW Interactive saw the launch of the Foursquare application, which was called 'the breakout mobile app' of the event by the Mashable blog.[37]
2009 also saw the first Indian classical music artists perform at SXSW. Canadians Cassius Khan, a renowned tabla player and singer performed with Amika Kushwaha on harmonium and were featured Canadians on CBC Canada's most favourite list.
The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film The Hurt Locker, which went on to win the Academy Award for Best Picture in 2010.[23] The winners of the feature jury awards were, for documentary feature, 45365, and for narrative feature, Made in China.[38]
2010[edit]
The 2010 music festival, which took place March 12–21, was dedicated to Alex Chilton, who died shortly before he was to perform with Big Star.[39] A tribute concert was performed in his honor on March 20, 2010.[40]
At the 2010 festival, nearly 2,000 bands were officially scheduled to perform,[41] and festival reps estimated that over 13,000 industry representatives attended.[42] Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland.)[41] The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape.[43]
At the 2010 Film festival, Magnolia Pictures bought the film rights to the science-fiction film Monsters on the night it screened, in what was the first-ever 'overnight acquisition' at SXSW. Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person.[44] That year also saw the premiere of the indie favorite Tiny Furniture, which won the award for Best Narrative Feature.
The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year.[45] This was the first year in which the interactive festival's attendance surpassed the music festival's.[45] The keynote presentation was an interview of then-Twitter CEO Evan Williams by Umair Haque, an interview that many in the audience found disappointingly superficial.[46] Also during the interactive festival, the first-ever (and so far only) 'Hive Awards For the Unsung Heroes of the Internet' were held.
2011[edit]
Conan O'Brien promoting Conan O'Brien Can't Stop at SXSW 2011
The 2011 SXSW festival ran from March 11 to 20.
The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR.[47] The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.[48]
Also in attendance at SXSW was boxing legend Mike Tyson, promoting his new iPhone game with RockLive at the Screenburn Arcade.[49]
At least two films screened at the SXSW Film festival gained distribution deals: the documentary Undefeated (which went on to win the Academy Award for Best Documentary Feature) and the thriller The Divide. As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being 'a well-regarded but fundamentally regional event' to having 'joined the big leagues of film festivals around the world.'[50] That festival was also notable for having the premiere of the film Bridesmaids.[51]
The March 15th screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album Wasting Light.[52]
2012[edit]
SXSW 2012 ran from March 9 to 18.
The standout technology of the 2012 SXSW Interactive was generally stated to be 'social discovery' mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included Highlight, Glancee, Sonar and Kismet.[53][54]
SXSW Film saw the premiere of two major Hollywood films: The Cabin in the Woods[55] and 21 Jump Street.[51] Two films obtained distribution deals: Girls Against Boys and The Tall Man.[56] Another film, Gimme the Loot, which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival.[57]Bay of All Saints received the Audience Award for Best Feature Documentary.[58]
2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as Talib Kweli and Lil' Wayne, along with surprise appearances by Big Sean and Kanye West; indie bands that appeared included MENEW and The Shins. Bruce Springsteen was the keynote speaker for the music festival.[59]
2013[edit]
SXSW 2013 ran from March 8 to 17.
The big-budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film, and Spring Breakers had its U.S. premiere.[60] The film Short Term 12 won the grand jury award for Best Narrative Feature. The films Awful Nice, Cheap Thrills, and Haunter received distribution deals,[61] and Drinking Buddies obtained a distribution deal several days later.[62][63]
The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees.[64] This was over three times the number that had attended in 2008 (9,000), just five years previously.[65] The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk.[66] The 'Screenburn' and 'Arcade' components were renamed to 'SXSW Gaming' and 'SXSW Gaming Expo', respectively.[67] The Interactive conference had an increased corporate presence, featuring major participation by Samsung, 3M, Target, American Airlines, Adobe Systems and AT&T, among others.[66][68] According to CNN, CBS and CNET called Grumpy Cat the undisputed 'biggest star' of SXSW Interactive over Musk, Al Gore and Neil Gaiman.[69][70][71]
2014[edit]
Jai maa vaishno devi hindi movie songs download. SXSW 2014 ran from March 7 to 16.
SXSW Film had premieres of the big-budget films Neighbors, Veronica Mars and Chef, and Cesar Chavez had its North American premiere.[72][73] A clip for the big-budget film Godzilla was also screened. The films Space Station 76[74] and Exists got distribution deals at the festival,[73] while Fort Tilden (which won the Narrative Feature Grand Jury Prize) and Open Windows got distribution deals shortly afterward.[75][76]
https://applerenew424.weebly.com/installing-a-second-sata-hard-drive-in-xp.html. A new section, 'Episodic' (on television programming) was introduced to SXSW Film. Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn: The Series. The talk show Jimmy Kimmel Live! was taped for a week at the festival; it joined the talk show Watch What Happens: Live, which began taping at SXSW in 2013.[77]
SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden, via streaming video, about privacy rights. The festival also featured a talk from another famous leaker, Julian Assange, also speaking remotely.[78] Besides privacy issues, another major focus of the Interactive festival was wearable technology, including devices for augmented reality, activity tracking, identity authentication, charging cell phones and others.[79]Computerworld magazine called the Oculus Rift, a virtual reality gaming headset, the 'sleeper hit' of the festival, although it was displayed not at the Interactive but at the Film portion, as part of a Game of Thrones exhibit.[80] The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming, which has continued through future SXSW festivals.
The keynote presenter and headline act this year for Stubb's was Lady Gaga.[81][82] To promote her upcoming album, Food, Kelis cooked and served barbecue-style food from a food truck to festival attendees.[83][84]
On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop.[85] Two people were killed immediately, another two died later from their injuries and another 21 were injured but survived.[86] Owens was convicted of capital murder charges after a November 2015 trial in which eyewitnesses testified that about 'a chaotic and harrowing scene' on the night, as hundreds of people ran and screamed as the car sped through crowds of people.[87][88] Owens was given an automatic sentence of life imprisonment without the possibility of parole.[89]
On March 15, 2014, rapper Tyler, the Creator was arrested on misdemeanor charges of 'inciting to riot' after yelling to fans to push their way past security guards at a sold-out show the previous day.[90] In February 2016, the riot charges were dropped against Tyler, The Creator pursuant to a plea agreement with prosecutors (under which the rapper pleaded guilty to the lesser offense of disorderly conduct and paid a $100 fine, with the case to be dismissed if he stays out of trouble for three months).[91]
2015[edit]
Crayon Pop filming 'Can't Stop Crayon Pop' for Funny or Die before K-Pop Night Out at SXSW
SXSW 2015 took place from March 13 to 22.
SXSW Film screened 145 feature films, an all-time high for the festival.[92] The big-budget films Furious 7 (which was a last-minute addition to the lineup),[93]Get Hard, Spy, a rough cut of Trainwreck, Moonwalkers and The Final Girls[94] had their world premieres, as did the documentaries Danny Says,[95]Steve Jobs: The Man in the Machine and Brand: A Second Coming.[96]Ex Machina had its North American premiere. 6 Years, Manson Family Vacation and Steve Jobs: The Man in the Machine all got distribution deals at the festival.[97]
The 2015 festival hosted the swearing-in ceremony of Michelle K. Lee as the new head of the United States Patent and Trademark Office (USPTO). Secretary of CommercePenny Pritzker administered the oath of office to Lee at the festival on Friday, March 13.[98]
Various sources called Meerkat, an iOS app that had launched two weeks earlier that lets users livestream video via Twitter, the breakout technology of SXSW Interactive.[99][100] Another product that got significant buzz was a prototype of the roadable aircraftAeroMobil.[99][100]
2016[edit]
SXSW 2016 began on March 11 and ended on March 20.[101]
On March 11, President Barack Obama gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America's problems, such as upgrading outdated networks, helping balance security and privacy, and the FBI–Apple encryption dispute.[102]
Films that premiered at SXSW Film include Everybody Wants Some!!, Keanu, Sausage Party, Pee-wee's Big Holiday and Don't Think Twice.[103]
On the night of March 20, gunshots rang out on 6th Street causing mass hysteria and panic. No injuries were reported and a man from Memphis was arrested with discharging a firearm and disturbing the peace.[citation needed]
2017[edit]
Films that premiered at SXSW Film include Song to Song, Baby Driver, Atomic Blonde, Gemini,[104]The Ballad of Lefty Brown. Spettacolo and The Disaster Artist.[105] Television shows that were previewed include The Son, Dear White People and American Gods.[104] To promote the Hulu original series The Handmaid's Tale, dozens of actresses silently walked the streets of downtown Austin costumed in red 'handmaid' dresses.[106] To promote the third season of the AMC original series Better Call Saul (a spin-off prequel of Breaking Bad), a pop-up 'Los Pollos Hermanos' restaurant, representing the fictional fast food chain featured in both series, appeared in downtown Austin.[107][108]
Guest speakers included former mayor of Newark, NJ and current Senator Cory Booker (D-New Jersey),[109] political activist and commentator Van Jones[110] and former Vice President Joe Biden,[111] who spoke about his cancer research initiative. Nile Rodgers gave the keynote address for the music portion of the festival,[112] while filmmakers Gareth Edwards[113] and Lee Daniels[114] gave the keynote presentations for the film portion.
Major companies and brands which exhibited at SXSW (many with standalone 'brand activation' pavilions) included IBM, Intel, Panasonic, Nintendo, GE, Giorgio Armani, Mazda and National Geographic.
Major performers during the music component of the festival included Garth Brooks, Lana Del Rey, Lil Yachty, The Roots, The Avett Brothers, Willie Nelson, Solange Knowles, Rae Sremmurd, Migos, and The Chainsmokers among others.
En route to SXSW 2017, Italianpost-punk band Soviet Soviet, traveling on the Visa Waiver Program, was denied entry to the United States, detained overnight and deported after an immigration officer at Seattle–Tacoma International Airport claimed they were planning on conducting a paid performance, which would have required a work visa. The band presented a letter from their American record label stating that both their performances at KEXP (which was what had brought the band to Seattle) and at SXSW were for promotional purposes only, but this failed to convince officials at the airport.[115] There was a 'Contrabanned' showcase on March 17, featuring various artists and musicians (residents of the U.S. and Canada) who are natives of, or have family connections to, countries affected by the 2017 U.S. travel ban.[116][117]
Uber and Lyft pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint-based background checks for drivers of any transportation network company.[118] However, other services such as (locally based) RideAustin, Fasten and Fare, were available, although in high demand. Uber and Lyft resumed service in Austin in May 2017.[119]
2018[edit]
IGN's Laura Prudom (far left) hosts a panel at 2018's South by Southwest convention discussing Superman's eightieth anniversary and the release of Action Comics #1000, with (left to right): Dan Jurgens, Jim Lee, Frank Miller, and Brian Michael Bendis.
SXSW 2018 ran from March 9 to 18.
Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies.[120] Two winners of the event were Austin-based: GrubTubs (in the Hyper-Connected Communities category) and ICON 3D (in the Social and Culture category).[121]
Guest speakers included politicians Bernie Sanders, Arnold Schwarzenegger and Sadiq Khan; journalists Christiane Amanpour and Ta-Nehisi Coates; filmmakers Barry Jenkins, Darren Aronofsky and Steven Spielberg; and others including Elon Musk and David Banner. Actor and comedian Bill Murray appeared at several unofficial functions during SXSW.
Major performers during SXSW Music included Tinashe, Rae Sremmurd, Rita Coolidge, Salt-N-Pepa and Khalid. There was an apparent increased emphasis on locally based performers, international acts and relative unknowns.[122]
New games announced during the 2018 SXSW Gaming Expo included Sonic Mania Plus.[123] At the SXSW Gaming Awards (held March 17), the award for Game of the Year went to The Legend of Zelda: Breath of the Wild.[124]
Films that premiered at the 2018 South By Southwest Film Festival include A Quiet Place,Blockers and Ready Player One.[125] Films that had their U.S. premiere include Final Portrait and Who We Are Now.[125] The film Thunder Road won the grand jury prize. TV series that previewed include Barry, Krypton, The Last O.G.[125] and Cloak & Dagger.[126] To promote the second season of the HBO series Westworld, a recreation of the show's fictional Western 'town' of Sweetwater was built on two acres of open land just outside Austin. Fans took shuttles to the site, which was dressed in the Old West style, with over 60 actors playing the parts of the android 'hosts'.[127][128]
SXSW 2018 coincided with a string of bombings in Austin, which had begun on March 2 and ended on March 21, when the presumed perpetrator, Mark Anthony Conditt, blew himself up after being discovered by police.[129] Two of the bombings occurred during SXSW. On March 17, Live Nation Music, a company organizing events for SXSW, received a bomb threat via email. Police searched the area mentioned in the email and found nothing of concern, but planned performances by The Roots and Ludacris, among others, were canceled.[130][131] Police arrested 26-year-old Trevor Weldon Ingram the next day; Ingram was charged with making a terroristic threat, a third-degree felony, in connection with the email.[132]
2019[edit]
South by Southwest 2019 ran from March 8 to March 17.
Films entered at SXSW Film included Us, The Beach Bum, Long Shot, Booksmart and The Highwaymen.[133] TV series that previewed included FX’s What We Do in the Shadows, Hulu’s Shrill and OWN’s David Makes Man.
At the SXSW Gaming Awards (held March 16), the award for Game of the Year went to God of War.[134]
Major performers for SXSW Music included Edie Brickell & New Bohemians (their first-ever appearance at SXSW).[135]
Winners of the 2019 SXSW Pitch event, in which emerging startups pitch to potential investors, included Derq, Pathway and ENZO Tyres. The “Best In Show' winner was Nebula Genomics;[136] the “Best Bootstrap' award went to TwentyTables and the “Best Speed Pitch” went to Xplosion Tech.[137]
Some of the first forums of the 2020 presidential race took place at SXSW, with Democratic presidential candidates Pete Buttigieg, Julian Castro, John Delaney, Tulsi Gabbard, John Hickenlooper, Jay Inslee, Amy Klobuchar, Beto O'Rourke, Elizabeth Warren and Andrew Yang all making appearances at the festival (though some had not yet announced their candidacy at the time).[138][139][140] Other scheduled guest speakers included politicians Mazie Hirono and Alexandria Ocasio-Cortez; musicians David Byrne and Wyclef Jean; actors and comedians Aidy Bryant, Kathy Griffin, Ethan Hawke, Trevor Noah and Zoe Saldana; businessmen Tim Ferriss, Jeffrey Katzenberg and Guy Kawasaki; and others including Priscilla Chan, Neil Gaiman, Valerie Jarrett, Bill Nye, Robert Rodriguez and Maria Shriver.
To promote the final season of Game of Thrones, HBO organized a blood drive with the American Red Cross titled 'Bleed for the Throne' which included actors in costumes similar to those on the series.[141][142]
To promote the Amazon Prime original limited series Good Omens, a brand activation experience called 'Garden of Earthly Delights' was installed in downtown Austin.[143][144]
Economic impact[edit]
SXSW is the highest revenue-producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy, with an estimated economic impact of $190.3 million in 2012[145] increasing to $218 million in 2013,[146] $315 million in 2014,[147] $317 million in 2015,[148] and $325 million in 2016.[149] (In comparison, Super Bowl LI brought a $347 million economic impact to the Houston economy[150] and the 2017 Final Four brought a $324 million economic impact to the economy of Phoenix, Arizona.[151])
Additionally, demand for hotel rooms in the Austin area continued to outstrip supply, pushing average nightly room rates up to an all-time high of $350 in 2016, a 60 percent increase over the average room rate seen during 2011's edition of SXSW. The average SXSW registrant also stayed in Austin longer in 2016, spending an average of 5.2 nights, up from 4.9 nights in 2015.[152]
Criticism[edit]
The growth of the festival has brought concerns about violence, crowd control, and safety.[153][154][needs update]
The 2014 drunk-driving incident prompted discussion about whether the festival had grown too large and raucous.[155] The organizers of the festival—SXSW Holdings LLC and SXSW Holdings Inc.—were sued by families of the four victims.[156]
In May 2014, partially motivated by the 2014 crash, Austin's Urban Transportation Commission announced that it was seeking to enhance safety at the festival, with an initial focus on implementing transportation measures to resolve issues linked to the festival. The Austin Music Commission also met to discuss music venues and sound problems linked to the festival.[157] The city voted to limit the number of special events which would be approved to 114, a 32 percent decrease from the number of approved events during the 2014 festival.[158]
In 2013, NPR writer Andrea Swensson wrote that she had decided to stop attending the festival, writing, 'I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasingly feels like a big ol' Times Square billboard-sized commercial.'[159]
In October 2015, SXSW cancelled two video game panels ('#SavePoint: A Discussion on the Gaming Community' and 'Level Up: Overcoming Harassment In Games') scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions.[160] In response to the cancellations, Buzzfeed and Vox Media made statements saying they would pull out of the festival if the two panels weren't reinstated.[161][162] Organizers then apologized for the cancellations. In lieu of a panel, South by Southwest hosted a daylong 'online harassment summit' on March 12, 2016.[163]
In popular culture[edit]Bollywood Awards 2009
Similar festivals[edit]
The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the Willamette Week), and North by Northeast (NXNE) in Toronto (co-founded by Now).[166] North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the Willamette Week. It was joined by TechfestNW, a technology conference, in 2012.[167] From 2006 to 2010, SXSW organizers also ran West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW.[168] Download using dynamic blocks in autocad for mac.
Other active festivals inspired by SXSW include the following:
Festivals inspired by SXSW that are no longer running include:
Festivals inspired by South by Southwest have been collectively nicknamed 'four-letter festivals'. Metro Silicon Valley, which founded C2SV, wrote in 2013 that such festivals were important revenue sources for the alternative weekly newspapers that founded them.[166]
On October 3, 2016, a one-day festival, called 'South by South Lawn' (SXSL), was held at the White House; it was a collaboration between SXSW, US President Barack Obama, and the American Film Institute.[170]
References[edit]
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=South_by_Southwest&oldid=913238767'
This story appears in the May 2014 issue of . Subscribe »
Getting your brand noticed via social media grows more difficult with each passing day. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours. Add to that 500 million new tweets per day, and the chances of breaking through to a wider audience can seem virtually nonexistent.
But smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that compel consumers to share content with their social graphs. Some campaigns are hilarious; others are heartbreaking. But all contain triggers that get people talking, says Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of the bestseller Contagious: Why Things Catch On.
'Emotion is one factor that drives sharing. We see lots of funny stuff go viral on YouTube, but we also see angry political rants get shared,' Berger says. 'Any emotion that fires us up--humor, awe and excitement, but also anger and anxiety--drives us to share.'
Social media is also the great equalizer: Any company can cut through the clutter, regardless of brand awareness or marketing budget. All it takes is a clever idea and skillful execution. These 10 campaigns are proof.
How These 10 Marketing Campaigns Became Viral Hits
ChipotleAwareness as entertainment
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running 'Food With Integrity' sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
The Scarecrow unfolds in a dystopian world in which fictional goliath Crow Foods Incorporated dominates food production, staffing its factory with scarecrows displaced from their jobs on nearby farms. But when one demoralized scarecrow returns home after a brutal workday and picks a bright red pepper (an homage to the Chipotle logo), everything changes: Colors turn brighter, the music ramps up, and the scarecrow regains his zest for life. He harvests more fresh vegetables, travels to the city and opens a burrito stand. The iOS game enables users to wage their own battle against Crow Foods by transporting animals from confinement to open pastures and replanting the fallow fields of Scarecrow Farms.
The short film reached 6.5 million YouTube views less than two weeks after its September 2013 premiere, while the free game reportedly topped 500,000 downloads within about six weeks of landing in Apple's App Store. At press time, YouTube views had passed 12 million. The game remains installed on untold numbers of iOS devices--and each time consumers open the app, Chipotle tugs at their heartstrings and appeals to their stomachs.
How These 10 Marketing Campaigns Became Viral Hits
Brand Activation Awards 2009 PennyDoveReal women, real rewards
Dove's 'Real Beauty Sketches' campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
'Real Beauty Sketches' aims to underline the stark contrast between how women view themselves and what others see. According to data cited by Dove, 54 percent of women worldwide confess to being their own worst critic of how they look. The video features Gil Zamora, an FBI-trained forensic artist who draws a series of women from out of sight behind a curtain, completing the sketches based on each woman's verbal description of her appearance. Zamora also created drawings based on strangers' accounts of the same women. In most cases, the sketches based on the strangers' perspectives corresponded to more accurate and flattering depictions than those based on the women's own self-effacing descriptions.
'Real Beauty Sketches' struck a chord with consumers, generating close to 3.8 million shares in its first month online and adding 15,000 new subscribers to Dove's YouTube channel over the following two months. Its impact spread across traditional media as well, resulting in an onslaught of print features, broadcast news segments and online discussions, not to mention more than a dozen parody videos. In June 2013 Dove and agency partner Ogilvy & Mather Brasil took home the Cannes Lions International Festival of Creativity's highest honor, the Titanium Grand Prix, solidifying 'Real Beauty Sketches' as the viral campaign against which others are judged.
How These 10 Marketing Campaigns Became Viral Hits
EvianThe inner child that keeps on giving
Evian's babies are giants across the digital-marketing landscape. Danone's luxury water brand earned its first taste of viral immortality with 2009's 'Roller Babies,' which featured CGI infants tackling extreme roller-skating stunts. One of the first YouTube-exclusive campaigns by a major brand, the clip earned a spot in the Guinness World Records as the most viewed online ad ever, with more than 25 million views in less than two months.
Evian has continued to nurture the concept of CGI-aided babies performing outlandish stunts: 'Baby Inside' followed in 2011, and in April 2013 the company went back to the well for 'Baby & Me,' which features adult actors who bear an uncanny resemblance to the tiny stars. 'Baby & Me' notched 50 million YouTube views and 100 million total views within a matter of weeks, bolstered by a dedicated Facebook page, a sweepstakes to promote the ad and other promotional tools.
Evian didn't stop there. In May the company introduced a Baby & Me mobile app that enables iOS and Android users to 'baby-fy' their photos, revealing their inner child, and share the results across Facebook, Instagram and Twitter using the global hashtag #evianbabyandme. Most viral campaigns are one-and-done sensations, but Evian's babies never seem to grow old.
How These 10 Marketing Campaigns Became Viral Hits
Lay'sCrowdsourced crunch
Lay's created a feeding frenzy across the social media landscape with 'Do Us a Flavor,' challenging consumers to create new Lay's potato-chip flavors for the chance to win $1 million or 1 percent of the winning chip flavor's net sales.
Rolled out to U.S. junk-food junkies in mid-2012, the campaign generated close to 4 million flavor ideas through a Facebook app and SMS. A panel of chefs, celebrity foodies and flavor experts selected three finalists: Cheesy Garlic Bread, Chicken & Waffles and Sriracha. Parent company Frito-Lay developed and released all three and named Cheesy Garlic Bread the winner in May 2013, after more than 1 million consumers voted via Facebook, Twitter or text. (The grand prize went to Karen Weber-Mendham, a children's librarian from Land O' Lakes, Wis.)
'Do Us a Flavor' had a twofold benefit for consumers: It let them know that their opinions matter and gave them a voice in product development. The campaign tripled Frito-Lay's U.S. Facebook fan base and boosted sales by 12 percent nationwide. So it's no surprise that Lay's is double-dipping: The contest relaunched in January, allowing would-be tastemakers to choose from four flavor finalists that will be brought to store shelves, each in one of three chip styles: Lay's Original, Kettle Cooked or Wavy. Do i need serial key to upgrade to win 10 authenticated win 7.
How These 10 Marketing Campaigns Became Viral Hits
GoldieBloxFighting for their rights
GoldieBlox may not have won its fight for the right to parody, but the toy startup scored an unprecedented victory in February, becoming the first small business to air a commercial during the Super Bowl network telecast.
GoldieBlox--which creates storybooks and toys designed to promote science and engineering to young girls--first proved its social media mettle in fall 2012, scoring close to $300,000 via Kickstarter to cover the costs of manufacturing its first wave of products. Late last year GoldieBlox again earned notice across the social sphere, this time with a video featuring three girls playing with its toys while singing alternative lyrics to the Beastie Boys song 'Girls.' The clip earned more than 8 million views in one week and Twitter endorsements from the likes of Ellen DeGeneres and former Arizona politician Gabrielle Giffords. But the Beastie Boys--who've never licensed their music for use in advertising--took exception to the campaign. GoldieBlox sued the Beasties, claiming the video is a parody and covered under fair-use rules; the musicians responded with a countersuit alleging that GoldieBlox infringed their copyright and trademark. (The two sides settled in March, with GoldieBlox agreeing to issue a public apology and make a charitable donation based on a percentage of its revenue to a cause handpicked by the Beasties.)
GoldieBlox is moving on. The company trumped more than 15,000 rival small businesses to win the fan vote in Intuit's 'Small Business Big Game' contest; the accounting-software maker picked up the estimated $4 million cost of a 30-second TV ad that ran during Fox's Super Bowl XLVIII broadcast. This time GoldieBlox satirized another perennial hit, Slade's 'Cum on Feel the Noize,' with one major difference: The song was fully licensed.
How These 10 Marketing Campaigns Became Viral Hits
GoProHero in action
GoPro's high-definition personal cameras are synonymous with videos highlighting skateboarding, surfing and other extreme sports, but the company's 'Fireman Saves Kitten' clip set social media ablaze by documenting an altogether different act of daring.
The raw footage originated with Fresno, Calif., firefighter Cory Kalanick, who in mid-2013 rescued an unconscious cat while wearing GoPro's HD Hero3 camera attached to his helmet, then uploaded the video to YouTube, where it attracted 1.5 million views in the weeks to follow (although the kitten perished from smoke inhalation). That fall, GoPro recut the footage, added its logo and rereleased it on its own YouTube channel; this time, the emotionally charged clip reached a far wider audience, racking up 5 million views in a week.
'Fireman Saves Kitten' succeeds on multiple levels. The clip is both heartbreaking and life-affirming, demonstrating the GoPro camera in action and underlining how effectively the product captures memorable moments. And it's not only daredevils and cat lovers taking notice: Chinese electronics giant Foxconn acquired an 8.88 percent stake in GoPro in late 2012 for $200 million, and the firm filed for an IPO this February.
How These 10 Marketing Campaigns Became Viral Hits
HelloFloAn honest plug
Madison Avenue has always struggled to market feminine-hygiene products, favoring euphemisms like 'protection' and 'freshness' alongside images of women frolicking on beaches in white pants. Monthly tampon-subscription service HelloFlo rewrote the rules with 'The Camp Gyno,' which tackles the subject with honesty, humor and heart.
Creative painter 3.3 serial. The video features a preteen girl who gets her first 'red badge of courage' while attending summer camp and becomes the camp's de facto gynecologist, distributing tampons to her bunkmates. The power trip goes to her head--'This is your life now,' she sneers to another girl suffering from cramps--but the reign of terror ends with the arrival of HelloFlo 'care packages' containing tampons, pantyliners and even candy.
HelloFlo launched in March 2013 and attracted scant attention until 'The Camp Gyno' hit YouTube last summer. Within 24 hours of going online, the video was named 'Ad of the Day' by Adweek; other media outlets celebrated the clip's no-nonsense approach as well. In all, 'The Camp Gyno' attracted close to 6 million views in its first month online--not too shabby for a video reportedly produced on a budget of just $6,000.
How These 10 Marketing Campaigns Became Viral Hits
KmartThe puerile principle
With revenue continuing its long, steady decline, Kmart teamed with ad agency FCB to reenergize its much-maligned brand, promoting its product-delivery program by appealing to the giggly 12-year-old in all of us.
The 'Ship My Pants' online video embraces sophomoric wordplay to inform customers that items that are out of stock in Kmart stores may now be shipped directly to their homes for free. 'I just shipped my pants, and it's very convenient!' enthuses one elderly shopper; another proclaims, 'I just shipped my bed!' While some viewers called it 'gross' and 'vulgar,' the spot racked up some 20 million YouTube views by the end of last year, at one point yielding one share for every nine views--proof positive that schoolyard humor never goes out of style.
FCB followed 'Ship My Pants' with the equally punny 'Big Gas Savings' spot, as well as commercials that revived 'Yo Mama' jokes and featured a branded Kmart rap. The tongue-in-cheek approach convinced Kmart to retain FCB as its agency of record but wasn't enough to boost the retail chain's flagging fortunes: Despite the widely viewed campaigns, revenue sagged 3.7 percent in 2013.
How These 10 Marketing Campaigns Became Viral Hits
Playworld SystemsContext through a contest
Playground and fitness equipment manufacturer Playworld Systems jumped into the social media sandbox with 'Write to Play,' giving away two commercial playgrounds through its Facebook page. The contest required entrants to complete an online form with a brief essay explaining why they hoped to 'bring play' to their communities and a photo depicting where they thought the playground should be installed.
After Playworld selected six finalists, consumers who 'liked' the company's Facebook page were able to vote for the community or school they considered most deserving; Parker's Woods park in Mason City, Iowa, and St. Norbert School in Northbrook, Ill., were the winners.
'Write to Play' heralded Playworld's first-ever social media giveaway, and the results are impressive: Not only did its Facebook fan base increase from 600 to more than 9,000 during the two months the contest ran, but as finalists rallied to gain community support for their campaigns, many local news outlets reported on their efforts, earning Playworld significant free publicity in the process.
How These 10 Marketing Campaigns Became Viral Hits
Poo-PourriToilet humor
Bathroom spray deodorizer Poo-Pourri redefined the sweet smell of success with its hit viral video 'Girls Don't Poop,' which vaulted the product from kitschy novelty to mainstream sensation.
'Girls Don't Poop' elevates toilet humor to new levels: The YouTube clip depicts an otherwise elegant young lady discussing her lavatory behaviors in intimately hilarious and oddly poetic detail, asking, 'How can you make the world believe your poop doesn't stink? Or, in fact, that you never poop at all?' The solution: Poo-Pourri, whose proprietary formula creates a protective barrier across the surface of the toilet-bowl water, halting foul odors from coming into contact with the air.
Soon after its September 2013 online debut, the clip was spotlighted on sites like The Huffington Post and Jezebel; from there it attracted the attention of national radio personalities Ryan Seacrest and Howard Stern. In just a week the video fueled 6 million views and more than 278,000 shares, meaning that about one in every 22 viewers passed the clip along to their social media followers. 'Girls Don't Poop' ultimately increased Poo-Pourri's Facebook fan base by 354 percent.
How These 10 Marketing Campaigns Became Viral Hits
The Mechanics of SharingUnlocking the process and power of word-of-mouth
Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.
'The Fox (What Does The Fox Say?),' released in September 2013, received some 40 million online views in its first two weeks and scored an astounding 276 million by December, becoming YouTube's top trending video of the year.
Silly, bizarre and undeniably catchy, 'The Fox' went viral simply by provoking a powerful reaction across a range of demographics. And that visceral response is what separates viral breakouts from busts, according to Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On.
'There is a science behind why people share. It's not chance, and it's not random,' Berger says. 'If you understand the underlying science of human behavior, you can predict what people are going to pass on, and you can craft your own contagious content--whether it's messages, products or ideas--that people are more likely to spread.'
Berger has spent years investigating the mechanics behind virality, identifying six key drivers under the acronym STEPPS. They are Social Currency (e.g., sharing things that make people look good), Triggers (acknowledging that we talk about things that are top-of-mind), Emotion, Public (imitating what we see others do), Practical Value (news people can use) and Stories (information passed along under the guise of idle chitchat).
'Each [driver] is a research-tested principle that increases the likelihood that people will talk about and share things, that brands get word-of-mouth, that services get shared and that videos get passed along the internet,' Berger explains. 'We can reliably say that including certain characteristics and messages will increase the number of people who share [content] and the likelihood it will be shared.'
Understanding and leveraging these drivers does not guarantee a successful campaign, however. 'Part of the problem with chasing this idea of 'viral' is that people build content that doesn't have anything to do with the brand,' Berger contends. 'You can make a really funny video, and people will laugh, but if it doesn't have anything to do with the service you're offering or the product you're selling, it's not going to impact sales. Too many companies and organizations are chasing good content without understanding how to make it help the brand.'
Awards Shows 2009
In fact, he argues that small businesses should worry less about going viral on YouTube, Facebook or Twitter and more about generating buzz in the real world. 'Sometimes [companies] focus too much on the technology and not enough on the psychology,' he points out. 'Only a little bit of word-of-mouth is online. Technologies will come and go, so rather than getting fixated on a particular technology, you need to understand why people share, regardless of the technology they're using. Every person who buys from you, every service that works with you, every person who goes to your website--how can you make them more likely to talk about you, share you and bring in new business? You want to turn your customer base into a marketing department. That's what word-of-mouth does.'
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